While strides in the business-to-business (B2B) world have seen numerous software tools developed for market research, a few stand out as the top contenders predicted to rule the roost in 2024. The forecasting is based on their proven track record, innovative functionality, and user satisfaction. These distinguished software tools are Qualtrics, SurveyMonkey, Google Analytics, Brandwatch, and Serpstat.

First on the list, we have Qualtrics, a comprehensive experience management (XM) software renowned for powerful, data-driven insights and feedback. With a focus on boosting brand reputation, product development, customer experience, and employee engagement, Qualtrics leverage AI and predictive intelligence to extract the most valuable information from collected data. Additionally, it offers options to customize research projects according to specific business needs and environments, making it a top choice for businesses seeking a more personalized approach.

Next is SurveyMonkey, which sets itself apart with its robust, user-friendly survey design and analytic capabilities. It provides customizable surveys, customer satisfaction insights, and market segmentation tools, all in real-time. What captivatingly distinguishes SurveyMonkey from the rest in 2024, is the AI-driven insights and machine learning features that analyse open-text responses for subjective/emotional sentiments, creating refined data interpretation paves the way for more accurate decision making.

Google Analytics needs no introduction when it comes to website and app data analysis. The level of detailed insights into user demographics, behavioural patterns, and user engagement this platform delivers is second to none. The future of Google Analytics lies in predictive analytics, and in 2024, the software promises to offer unrivalled insights into future customer behaviours and trends, essential for crafting successful market strategies.

Brandwatch is a leading software for social media monitoring and analytics. Its ability to anaesthetize the large volume of social media data to generate actionable insights is what makes it one of the best. This impressive tool will leverage its image recognition technology to mine visual data by 2024 – all the better for understanding your brand's social media impact.

Lastly, Serpstat, a comprehensive SEO platform, offers keyword research, competitor analysis, PPC analysis and rank tracking, making it a desirable option for businesses looking to improve their online visibility. In 2024, it is predicted that Serpstat will further refine its current toolset with improved semantic core collection and better user interface, offering even more seamless experience and precise optimization.

To wrap up, while B2B market research has long been an integral part of business strategy development, it's only by leveraging the right tools that one can acquire the rich insights necessary to manoeuvre through the increasingly digital and competitive market. The year 2024 is looking promising with top contenders like Qualtrics, SurveyMonkey, Google Analytics, Brandwatch, and Serpstat expected to deliver enhanced capabilities for the B2B market research realm.