Choice Hotels International is a revered name in the hospitality industry with a vast global portfolio of hotels that cater to both leisure and business travelers. One aspect that elevates the customer experience of guests at Choice Hotels is its Award-winning loyalty program, “Choice Privileges.”
As the name suggests, this loyalty program appreciates and rewards returning guests with various perks, enhancing the value proposition of their stays at Choice Hotels. It's designed to provide enhanced flexibility and a comprehensive package of valuable offerings that go beyond just earning points for stays.
Membership for the Choice Privileges program is free and comes with numerous benefits. Most prominently, members are redeemed with privileges that include earning points for stays which can be used for free nights, gift cards, and for digital downloads. Members also enjoy exclusive member rates when booking directly through Choice Hotels' website or mobile app.
One of the most noteworthy features of the program is the flexibility it provides to the members when it comes to reward redemption. Unlike many hotel loyalty programs, where usage of points is circumscribed, in the Choice Privileges Program, points can be redeemed for more than just hotel stays. This includes the ability to use points for online shopping, airline miles, or to loan points to friends or family, adding an extra layer of facet to this exceptional program.
The program goes further than most loyalty programs in terms of delivering value to its members. It's innovative "Your Extras" feature provides weekday-traveling members with additional instant perks. For example, a member can choose to earn extra rewards like Amazon credit or a coffee card. Unlike other programs, these rewards are not related to hotel stays, but are extras delivered to the member.
As the members commence their climb on the loyalty ladder, the benefits multiply. Elite tiers, which include Gold, Platinum, and Diamond, are available based on the frequency of stays, and members at these levels enjoy perks such as bonus points, extended booking windows, exclusive reservation and customer service phone numbers, a welcome gift at check-in, and even complimentary room upgrades.
By utilizing a creative and comprehensive approach to rewarding loyal customers, the Choice Privileges program sets itself apart from the competition. The program is just one of the ways Choice Hotels International cultivates the guest experience -- demonstrating an understanding of customer needs and preferences, and motivation to provide value above and beyond a restful night of sleep.