The advent of programmatic advertising revolutionized the field of digital marketing, offering an unparalleled level of precision and efficiency. By employing smart programmatic advertising, businesses of all scales can significantly boost their reach, yielding higher returns on their advertising investments.

Programmatic advertising is a technology-based, algorithm-oriented approach to buying and selling digital ad space. In layman’s terms, it is an automated, highly targeted method of reaching your audience at the right time, in the right context, and with the best-suited message. Crudely put, think of it as the stock exchange of the advertising world.

While traditional advertising methods often involve tedious manual labor and guesswork regarding placement and timing, programmatic buying uses machine learning to analyze real-time data, optimize campaigns, and adjust ongoing strategies. The direct result is a far greater ad reach, tailored audience engagement, and ultimately enhanced branding and sales.

One of the key components of smart programmatic advertising is Real-Time Bidding (RTB), a feature that allows advertisers to bid on ad spaces in real-time, leveraging consumer behavior data to display relevant ads. The intrinsic flexibility of RTB enables reaching potential customers exactly when they are most likely to engage, reducing wasted impressions and boosting conversion rates.

Another major advantage of smart programmatic advertising lies in its powerful targeting capabilities. With this approach, advertisers can segment and reach their audience using specific demographics, psychographics, behaviors, or even geographical parameters. This granular targeting leads to personalized advertisement experiences, fostering stronger relationships with consumers and greatly enhancing ad reach.

Additionally, the application of Artificial Intelligence (AI) in programmatic advertising has magnified the potential of ad campaigns. AI algorithms can analyze enormous data sets, learn from past actions, and make accurate predictions about future consumer behavior. Taking into account parameters like browsing history, purchase history, and time spent on certain websites, AI can identify trends and adjust ad campaigns accordingly for maximum impact.

By allowing companies to automate mundane tasks, reduce costs, increase efficiency, and access valuable insights, smart programmatic advertising has become an essential tool in contemporary digital marketing. Moreover, it's a dynamic domain that continually evolves with advancements in technology, providing advertises with newer strategies to reach their audience.

In conclusion, if leveraged correctly, smart programmatic advertising can help businesses go beyond traditional methodologies, targeting audience segments with precision and spreading their message more effectively. It represents a milestone in the journey of advertising, democratizing access to high-level advertising technologies and thus enabling businesses to boost their reach significantly. It's clear that companies looking to thrive in the digital age must adopt smart programmatic advertising as part of their comprehensive marketing strategy.