TJ Maxx is a beloved American multinational department store chain, owned by TJX Companies. It’s a popular brand that has captured the hearts of consumers, specializing in selling products at prices generally lower than other major similar stores. TJ Maxx shines within the vast retail industry by providing upscale brand clothing, beauty products, home decor, toys and more at almost unbeatable price points.

Founded in 1976, TJ Maxx has become a household name for bargain shoppers in the U.S. and abroad. The company's founder, Bernard Cammarata, identified a gap in the market to cater to consumers who loved department stores but shied away due to high prices. His savvy business plan aimed to provide the same products without compromising quality, a strategy that has led TJ Maxx to become one of the most bankable brands in the US retail world. Over the years, it has expanded exponentially and currently operates more than 1,000 stores across the US, making it one of the largest clothing retailers in the nation.

But TJ Maxx isn’t just earning plaudits at home, it's international too. Under the banners of TJ Maxx and TK Maxx, its operation stretches to nine countries outside the USA, namely the UK, Ireland, Germany, Poland, Austria, The Netherlands, and Australia, offering its budget-friendly products to the global audience.

In an e-commerce dominated world, TJ Maxx has built its empire primarily on brick-and-mortar stores. This might be surprising given current retail trends. However, the brand thrives on the treasure-hunt shopping experience that it offers. Walking around aisles filled with top brands at discounted prices incites excitement and adds an explorative dimension to mundane shopping routines.

The underlying business model of TJ Maxx involves buying overstocked or out-of-season items from designers and manufacturers at a discounted rate. Consequently, they sell these products at lower prices than traditional department stores, affirming their commitment to providing high-quality goods that don't break the bank.

Moreover, TJ Maxx also has robust corporate responsibility initiatives. It partners with various charitable organizations like "Save the Children" and "Autism Speaks," and runs a number of environmental sustainability programs.

In conclusion, TJ Maxx’s success is built upon a unique blend of affordable prices, renowned brands, customer satisfaction, and commitment to corporate responsibility. Its distinctive business model has carved a unique space in the retail market, allowing it to stand firmly even during the digital shopping era. Conclusively, TJ Maxx is more than just a shopping destination; it’s essentially a unique experience, offering value and variety that’s hard to match in the retail industry today.