Online marketing uses low-cost strategies with the benefit of tracking results to analyze and further increase the potential of ROI. Practically, all online marketing campaigns can be statistically analyzed and tested for effectiveness. PPC and SEO are fast lead-generating strategies that help fine-tune results to target prospects more specifically. Variables like keywords and hashtags are measured and better managed to correspond with increasingly high outcomes.
Pay-per-click (PPC) advertising generates immediate traffic, conversions, and sales. It is highly effective as you only pay whenever a prospect clicks on your ad. Since this model of marketing is primarily based on keywords, it helps you identify the source of traffic and use it more strategically. This allows your ad campaigns to target the most effective keywords, translating into a higher number of clicks. Directing your ad campaigns toward relevant keywords requires setting your cost-per-click (CPC). CPC refers to the fee for every click made on your ad that is derived through a relevant keyword. It also determines where your ad is placed by acting as a bid; a higher cost equates to a better rank and placement.
CPC also helps with search engine marketing (SEM), a technique that ranks your ads for a target keyword. This means your ad competes with other ads that display alongside the same keywords. SEM is used to boost traffic for paid campaigns as opposed to SEO, which works for both paid and unpaid ads. To appear on top of other ads, you can strategize the use of keywords by appealing to search engine optimization (SEO).
SEO is an organic way of garnering traffic by aligning your ad’s metrics with that of search engine algorithms. It is targeted at specifications that meet the search engine’s criteria to derive relevant results. For example, if features like webpage loading speed and image optimization make the user experience on webpages pleasurable, they’re readily incorporated into search engine algorithms.
Technical SEO encompasses all technical aspects pertinent to your website, such as hosting, site speed, meta tags, XML sitemaps, and JavaScript. Fundamentally, technical SEO uses crawlability, performance, and indexation to fall on search engine radars. SEO in conjunction with paid marketing like PPC boosts your chances to outperform your rivals.
Top social media platforms like Google and Facebook use the pay-per-click model to obtain primary revenue. Facebook gives you maximum control when it comes to preparing your ad campaign, which means you get to use your investment with as much liberty as possible. For every PPC, you get to access prospects based on geography, age, gender, and interest.