Promotional merchandise with a logo for your business is a form of moving advertising. You can use it to promote your business to world, reward your employees or show your presence during a special event, such as a charity 5k.
Top-selling promotional items show changes over the years. Today, custom masks with a logo are getting attention, according to a marketing survey done by the ASI Impressions Study. Tech items, especially promotional USB drives, have become very popular. The survey found that these drives are popular with the older generations as well as Generation Z and Millennials. People hold onto the drives, seeing the logo again and again. Businesses might consider these as rewards for employees or hand-outs at a business expo or conference.
Sustainable promo items are also a trend, especially among women. These can range from a fleece blanket, a reclaimed journal, recycled duffels or backpacks or bamboo lunch boxes. There are a variety of items that you can utilize to show your business is also earth-friendly and concerned for the environment.
Clothing, especially outerwear, has a long lifespan and is ideal for promoting your business over the long term. Jackets with sizing that can be modified, through belting, is one option. Synthetic down puffer jackets work well in colder climates and are easy to care for, which is always appreciated. Lightweight knits and fabrics that are water repellent are always popular. Have a sporting event or outdoor festival with your company employees? This type of promotional gift will be ideal. Fleece outerwear and vests are also popular promotional items during the cooler seasons across the country.
What about the ever-popular hat? Customized headwear optimizes your brand and can get up to 3400 impressions during a lifetime of 10 months. In warmer weather or for sports events, trucker hats, with their mesh backs, may help folks stay cool. Have you ever thought of the colorful beanie as a way to promote your business? Available in a variety of styles, with or without a pompom, beanies are popular today and can be a great promotional item.
From corporate gifting to enhancing the customer experience to optimizing and engaging employees, promotional merchandise can show a business to the world in a unique and lasting way. Choose your favorites, whether stress busters or water bottles for the thirsty, and you can be seen and remembered. In fact, promo items may even bring smiles of delight.