Rows of new cars are tantalizing to the eye but can quickly become a problem if they don't sell. These shiny vehicles arrive every year in the late summer and early fall, new models to replace old inventory. Auto dealerships buy cars from the manufacturer and sell them to consumers at a higher price than what they paid, which is how they make a profit. Once the dealers buy those vehicles, there's no giving them back to the manufacturer if they don't sell. The rule of thumb for dealerships is to sell these cars, trucks, SUVs, and more within 90 days. While dealerships try and sell new vehicles using sales and incentives as quickly as possible, there are times when cars, trucks, and SUVs simply don't sell. Fortunately, car buyers can take advantage of this older inventory to get great deals on unsold new cars. Read on to find out how!

One ways to get a great deal on an unsold new car is to hire an auto advocate. These are individuals who have had many years of experience in the auto industry, many times as former car dealers. Auto advocates will work on the behalf of consumers to purchase an unsold new car directly from the dealership at a great price. These advocates are often also registered as dealers, which makes it possible for them to buy unsold new cars at auctions that are closed to the general public. Auto advocates are knowledgeable professionals who can help consumers get great deals on unsold new cars.

If going it alone, however, car buyers can also get great deals on these unsold new cars with a little research. The first step is to invest time and energy into a little car buying homework. This means to secure financing from a bank or credit union before heading to the dealership, as well as scoping out Kelley Blue Book and Edmunds for vehicle values and any possible wiggle room in price. Consumers can also try and work with the dealership, asking about any unsold new cars and checking out that specific inventory.

It is essential for car buyers to know that some of these unsold new cars may be marked as "pre-owned." The reason is that many unsold new cars are used as staff demos or perks that dealership staff can drive. These vehicles can also be used as part of a loaner fleet, which are the cars loaned to customers when their vehicles are being worked on. These cars can be considered unsold new cars because they are well-maintained and barely driven, yet discounted to pre-owned prices.

Another way to get a great deal on an unsold new car is to know when to show up at the dealership. Auto manufacturers send new models to dealerships in late summer and early fall, which puts the pressure on dealerships to move their older inventory. This is the best time of the year to find an unsold new car. The best time of the week to take a test drive is a weekday, and long before a dealership closes. This will ensure that both the salesperson and car buyer are relaxed and have plenty of time and energy to negotiate an awesome prices, especially on an unsold new car.